Top Film & Television Apps on iOS in Kenya: Q3 2022 Performance

During the third quarter of 2022, the top 5 Film & Television apps on iOS in Kenya showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance.

Netflix saw a steady revenue stream, peaking at around $1.9K in the last week of June and experiencing minor fluctuations throughout the quarter, ending at approximately $1.5K in the final week of September. Downloads remained relatively stable, with a slight dip towards the end of the quarter, reaching about 950 downloads in the last week. Active users started at around 40.6K at the beginning of the quarter, with a slight decline to approximately 37.8K by the end.

Showmax had consistent weekly downloads, averaging around 450 downloads per week, with minor fluctuations. Active users showed a stable trend, starting at approximately 2.5K and maintaining similar levels throughout the quarter, peaking at around 2.6K.

DStv Stream experienced a significant increase in downloads, starting from 136 in the last week of June and reaching a peak of 598 downloads by the end of August. Active users started at 7.8K and saw a rise to around 8.9K in early August, before experiencing a slight decline to 7.9K by the end of the quarter.

Amazon Prime Video displayed fluctuating revenue, starting at approximately $891 and peaking at $1.3K in the first week of September. Downloads were modest, with a peak of 411 in early August. Active users showed slight variations, starting at around 2.8K and maintaining similar levels throughout the quarter, ending at approximately 2.6K.

MyDStv Africa had a moderate increase in downloads, starting at 97 and peaking at 294 in early August. Active users saw a gradual increase from around 2.6K to a peak of 3.1K in early August, before stabilizing around 2.7K by the end of September.

These insights are based on data from Sensor Tower. For more comprehensive analysis and data, visit Sensor Tower.